I might be a touch late, writing my 2015 end-of-year post in February.
It’s been a pretty good year in some ways, not a great one in others. First off, let’s hit some numbers:
Rebuilding Rails revenue: $7478.82 on Stripe, $2269.00 on Gumroad
Special summer sale revenue: $4500-ish
Rails Deploy In An Hour revenue: $1683.30 (there may be more refunds happening, though.)
These are net of refunds, Stripe and Gumroad fees and so on.
That’s pretty decent Rebuilding Rails revenue, very much in line with
the last two years. I also finally made the switch to Gumroad, so I’m
not doing my own invoicing any more. The remaining chunk of time I
spend on it week-to-week is debugging problems people hit with the
software, and that shouldn’t go down much – the whole point is
helping new people learn Rails. If they’re doing it right, they’re
debugging. And talking programming with me isn’t something I can foist
off on a remote assistant.
As I look
into database migration dangers for (edited to add: now defunct)
a book I’m working on, I find
a lot of great existing stuff that I had no idea existed.
Some of you may remember Rails Deploy In An Hour,
a Ruby deployment class I tried selling last year. More of you
probably remember Ruby Mad
Science, the open-source software that went with it.
I’m not selling the class any more, though I haven’t taken down
Ruby Mad Science, and I don’t intend to. But it won’t be getting the
maintenance it would want… now that I understand just how much that
is.
I wondered, “why aren’t there more good Ruby deployment products out
there?” And “why don’t people know more about the books there already
are?” And as I learned more I started to wonder, “why aren’t there
more Heroku competitors?” And “why did Ninefold stop supporting
Rails?”
These are interesting questions. I know the answers better now, and
I’m happy to share them. Perhaps they’ll help the next person fix the
problem better than I did.
What People Want
It turns out that programmers hate doing deployment. The programmers
I’m targeting (hobbyists, early developers, small startup guys)
extra-specially hate doing deployment. They just want it done and
working with minimal work.
My favorite article on salary negotiation of all
time talks about “fully-loaded costs” of an employee. The idea is
that when figuring what it costs a company to employ an engineer (or
whoever) it’s short-sighted to just take their salary and multiply by
time. Patrick suggests that “a reasonable guesstimate is between
150% and 200% of their salary” and that the “extra” tends upward
as salary does. Of course it depends on benefits and whatnot.
Many
people think that’s complete baloney. Specifically, they tend to
think that the “extra” is fixed (e.g. $30k extra,) rather than a large and increasing
percent of salary.
But when you’re negotiating salary, or otherwise asking, “what does
an employee’s time cost a company?” he’s right. Let me explain why.
Breaking down a giant monolithic Rails app (colloquially a “monorail”) is a very hot topic right now. I’ll give you the boring, accepted advice first: extract obvious bits by breaking apart obvious sub-apps, take nontrivial logic and extract it into /lib and/or external gems, take repetitive models...
I’ve gotten this question several times in several forms, so here’s a typical one, and my current answer…
I’m a mid level Rails engineer with strengths in Ruby,
Rails and TDD. I understand OOP and REST, but I am relatively week
when it comes to deploying a Rails application. Do you recommend any...
Most frequently you see pages for less-established entry-level people
— people who try using a sales page because they have to, not
because they want to.
So when my last company went out of
business, I put a
“hire me” page together. I had a little breathing room before
missing a paycheck and reasonable savings. Why not try it?
When people talk about Google ruling the roost, it’s common to compare
them to Microsoft. I’m an old guy, and I remember Microsoft as our
overlord. So I find that comparison pretty darn funny.
But if you haven’t been doing this since, oh, call it 2005… That
doesn’t necessarily mean much to you. Microsoft...
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