When I create and promote fun content, I get more subscribers, more goodwill and more engagement.

When I ask my audience to buy things, or even sit through being asked to buy things, I lose those things, by and large.

So this product trek is kind of an alternation — “power up” my audience by giving good things, and then turn that into “hey guys, buy my class” or “please fill out this survey” or whatever I’m asking of them.

Unrelatedly: I don’t feel like a person who sells products when I have successes. I feel like a person who sells products when I’m mid-slog and I know exactly what part comes next.